In recent years, and especially since Fall 2025, meme brackets have exploded in popularity across the internet. From TikTok and Twitter to Instagram Stories and Reddit threads, people everywhere are filling out, voting on, and sharing meme brackets for everything from candy rankings to cursed internet images. But what exactly is a meme bracket, why is it suddenly everywhere, and how can you easily create one using the Bracket Generator of Common Ninja?
Whether you're a content creator in the U.S., a teacher in the U.K., or a marketing agency in Canada looking to create a viral tournament, this article will explain everything you need to know about the meme bracket phenomenon and how to build your own with our free bracket creator tool.
